WHO ARE WE?
SERO is built on a visionary idea dating back to the late 1950s of providing laboratories with tools to ensure reliability of laboratory results.
Today,over 50 years later, our founder, Professor Dr. Med. Lorentz Eldjarn’s vision and core values still provide the compass by which we navigate on a day to day basis.
WHAT DO WE DO?
Manufacturing quality control (QC) materials is our only production activity.
This gives us the focus and expertise needed to produce worldclass products that enable laboratories to stay in control.
WHAT IS OUR MISSION?
SERO’s mission is to improve patient care by contributing to analyses that give reliable and comparable results from day to day, and between
laboratories.
HOW DO WE PURSUE OUR MISSION?
Medical biochemistry and laboratory activities are constantly evolving, which requires strong focus on quality assurance.
Good quality management leads to both you and the clinicians being able to trust your results and the decisions made based upon them.
But it is when the analytical system fails that you need the QC material the most.
And it is when the system fails that only a true quality control can be your safety net – to warn you that something is out of order.
Just as you need an alarm when a critical situation occurs in your home.
OUR CORE VALUES
| ETHICAL | DEDICATED | FLEXIBLE |
| Ethics affects all we do. Traceability, accountability and independence are at the core of our business. We are proud to be independent. We know this is what laboratories respect and appreciate. |
We are passionately professionals knowing what it takes to provide high quality products: dedication from each and everyone of us, always. |
We are customer-oriented and always open to find new even better solutions for our customers and partners. We know our flexibility is the key to address the needs of a fast-changing laboratory market. |
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