SERO’s Privacy policy statement

SERO is committed to protecting and respecting your privacy. This Privacy Policy outlines the data processing and privacy practices of SERO (hereafter referred to as “we”, “us” and/or “our”). The Policy outlines our practices regarding the collection, transfer and use of individually identifiable information ("Personal Data"). 



SERO collects and treats personal data for the purpose of conducting and maintaining a professional business and to support business relationships. Our privacy policy is based upon applicable GDPR-regulations. The data controller is SERO AS, Stasjonsveien 44, 1396 Billingstad, Norway.


Personal information we collect through our website

The site www.sero.no allows you to order products, make requests for information or contacts and register to receive updates and information. We may collect the following types of data:

Name, Email, Country, Phone number, Browsing information relating to your use of our site; and Internet Protocol (IP) address of your Internet Service Provider.

If you avail yourself of the benefits of full registration in countries where we offer e-commerce, you will also need to provide payment information.

We collect your personal information through:

  • masked public IP-addresses
  • voluntary provision of information on our site via requests
  • cookies if your browser settings allow it (see below for more information on how cookies work)

We will retain your personal information for no longer than necessary for the purposes set out and in accordance with our legal obligations and legitimate business interests.

Before accessing our web-site or using the services, please ensure that you have read and understood our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.


If our Privacy Policy changes in any substantive way, the revised policy will be posted on the site and the effective date will be updated.


Personal information we collect by other means than through our website

You may give us personal data by corresponding with us by phone, e-mail or otherwise. The information you give us may include your name, address, e-mail address and phone number. We need your personal information, such as name, email, occupation, post code, invoice and despatch addresses to process your orders, manage your account, and for other professional business services as further outlined below. By providing this information to us, you accept that we save the contact information digitally.


Why we process information about you

The legal basis for processing your personal information is as follows:

  • performance of a contract with you
  • our legitimate business interests
  • compliance with legal obligations


How we use your personal data

If you have given us your personal information, we may use it for the following purposes:

  • processing and delivering orders, support, or other contact requests
  • fulfilling any contractual obligations
  • fulfilling any legal or regulatory obligation
  • contacts and queries to our customers relating to the performance of our products and services, and market research queries
  • contacts and queries to our customers regarding SERO products and offers
  • improve customer experience and enable us to identify and prevent potential issues with the functioning of the site (internal use)
  • enable the site to show you the product and services available in your country or relevant for you
  • compile and analyse market trends
  • authentication purposes
  • inform of changes in SERO’s privacy policy statement

Where necessary we will seek your consent to use your information for marketing purposes.

Providing your personal information to us is voluntary on your part. You can also consider to provide non-personal contact information to the organization you represent. However, if you choose not to provide your information to us, we may not be able to fulfil some of your requests including delivery of and information on our products and services.


Who do we share your personal information with?

Your information is held in confidence and never provided to any organization outside of our company except as noted here.

We may provide personal information to third parties in connection with fulfilling or processing your specific requests.

We may provide personal information on a reasonable need-to-know basis to third parties bound by nondisclosure obligations.

We may monitor internally, or using third-party tools, how a user accesses or navigates the site by tracking IP addresses. We currently use Google Analytics and DRIP to track site usage. These tools enable us to evaluate site traffic and navigation data so that we can, for instance, see which pages of our site are visited frequently, and which are not. You can find Google’s Privacy Policy here: https://policies.google.com/privacy, and DRIP’s Privacy Policy here: https://www.drip.com/privacy.

We do not provide personal information that you supply to us to third parties for their own marketing purposes.

If you choose to register at our site, you must provide your consent to the terms of this policy, and therefore, to our disclosure of your personal information to the third parties, for the purposes described in this policy. We use and disclose information only in connection with legitimate business purposes, and therefore, if you do not consent, you will not be able to register at our site.


Your rights in respect of your personal information

You have the following rights in respect of your personal information that we hold:

Right of access and portability. The right to obtain access to and to receive your personal information.

Right to rectification. The right to obtain rectification of your personal information without undue delay where that personal information is inaccurate or incomplete.

Right to erasure. The right to obtain the erasure of your personal information without undue delay in certain circumstances, such as where the personal information is no longer necessary in relation to the purposes for which it was collected or processed.

Right to restriction. The right to obtain the restriction of the processing undertaken by us on your personal information in certain circumstances, such as where the accuracy of the personal information is contested by you, for a period enabling us to verify the accuracy of that personal information.

Right to object. The right to object, on grounds relating to your situation, to the processing of your personal information, and to object to processing of your personal information for direct marketing purposes, to the extent it is related to such direct marketing.

If you wish to exercise one of these rights, please contact us using the contact details at the end of this Privacy Policy.

You also have the right to lodge a complaint to your local data protection authority.


Our policy towards children

Our services are intended to be used by adults and we do not knowingly collect personal information from children under 13. If you become aware that your child has provided us with personal information, please contact us using the details below so that we can take steps to remove such information and terminate any account your child has created with us.


Our policy towards data security

We maintain physical, electronic and organizational safeguards to protect your personal information from unauthorized or inappropriate access. Further, we always use industry-standard encryption technologies when transferring and receiving personal information exchanged with our site. In case of a breach, you will be notified without undue delay.


How we use Cookies

Cookies are very small text files that are stored on your computer when you visit some websites. We use cookies to help identify your computer, so we can tailor your user experience. You can disable any cookies already stored on your computer, but these may stop our website from functioning properly. However please note these cookies, by themselves, cannot be used to establish the identity of any user. Unless you have specifically told us who you are, the cookie will not let us know who you are


Contacting us

Any questions, comments and requests regarding this Privacy Policy are welcome and should be addressed to seronorm@sero.no .


This Privacy Policy was last modified on 28th April 2021.

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