Privacy Statement  

SERO AS takes your privacy seriously. This Privacy Policy outlines the data processing and privacy practices of SERO AS (hereafter referred to as “we”, “us” and/or “our”). 

The Policy outlines our practices regarding the collection, transfer and use of individually identifiable information ("Personal Data") that we collect about you on or via www.sero.no (the "site").

This Policy does not apply to other data or processing practices, such as data collected offline or via other web pages (which may have their own privacy statements). We are not responsible for privacy policy statements of other third parties.  

Before accessing our site or using the services, please ensure that you have read and understood our collection, storage, use and disclosure of your personal information as described in this Privacy Policy. 

If our Privacy Policy changes in any substantive way, the revised policy will be posted on this site and the effective date will be updated. 

What personal information do we collect 

The site allows you to order products, make requests for information or contacts and register to receive updates and informationWe may collect the following types of data: 

Name, Email, Country, PhonnumberBrowsing information relating to your use of our site; and Internet Protocol (IP) address of your Internet Service Provider. 

If you avail yourself of the benefits of full registration in countries where we offer e-commerce, you will also need to provide payment information. 

How we gather information about you 

We collect your personal information through: 

  • masked public IP-addresses 
  • voluntary provision of information on our site via requests. 
  • cookies if your browser settings allow it (see below for more information on how cookies work) 

Retention period 

We will retain your personal information for no longer than necessary for the purposes set out and in accordance with our legal obligations and legitimate business interests.  

How we use or process your information  

If you have given us your consent by signing up, through online collection forms, wmay use your personal information for the following purposes: 

  • processing orders, support or other contact requests. 
  • improve customer experience and enable us to identify and prevent potential issues with the functioning of the site (internal use) 
  • enable the site shows you the product and services available in your country or relevant for you. 
  • Compile and analyse market trends. 
  • authentication purposes. 

Where necessary we will seek your consent to use your information for marketing purposes. 

Providing your personal information to us is voluntary on your part. However, if you choose not to provide your information to us, we may not be able to fulfil some of your requests including products and services. 

Why we process information about you 

The legal basis for processing your personal information for the purposes described above is as follows: 

  • Performance of a contract with you. 
  • Our legitimate business interests. 
  • Compliance with legal obligations. 

Who do we share your personal information with?  

Your information is held in confidence and never provided to any organization outside of our company except as noted here. 

We may provide personal information to third parties in connection with fulfilling or processing your specific requests.  

We do not provide personal information that you supply to us to third parties for their own marketing purposes. 

We may provide personal information on a reasonable need-to-know basis to third parties bound by nondisclosure obligations.  

We may monitor internally, or using third-party tools, how a user accesses or navigates the site by tracking IP addresses. We currently use Google Analytics and DRIP to track site usage. These tools enable us to evaluate site traffic and navigation data so that we can, for instance, see which pages of our site are visited frequently, and which are not. You can find Google’s Privacy Policy here: https://policies.google.com/privacy, and DRIP’s Privacy Policy here: https://www.drip.com/privacy 

If you choose to register at our site, you must provide your consent to the terms of this policy, and therefore, to our disclosure of your personal information to the third parties, for the purposes described in this policy. We use and disclose information only in connection with legitimate business purposes, and therefore, if you do not consent, you will not be able to register at our site. 


Your rights in respect of your personal information 
You have the following rights in respect of your personal information that we hold: 

  • Right of access and portability
    The right to obtain access to and to receive your personal information.
  • Right to rectification.
    The right to obtain rectification of your personal information without undue delay where that personal information is inaccurate or incomplete.
  • Right to erasure.
    The right to obtain the erasure of your personal information without undue delay in certain circumstances, such as where the personal information is no longer necessary in relation to the purposes for which it was collected or processed.
  • Right to restriction.
    The right to obtain the restriction of the processing undertaken by us on your personal information in certain circumstances, such as where the accuracy of the personal information is contested by you, for a period enabling us to verify the accuracy of that personal information. 
  • Right to object.
    The right to object, on grounds relating to your situation, to the processing of your personal information, and to object to processing of your personal information for direct marketing purposes, to the extent it is related to such direct marketing. 

If you wish to exercise one of these rights, please contact us using the contact details at the end of this Privacy Policy. 

You also have the right to lodge a complaint to your local data protection authority.  

Our policy towards children 
Our services are intended to be used by adults and we do not knowingly collect personal information from children under 13. If you become aware that your child has provided us with personal information, please contact us using the details below so that we can take steps to remove such information and terminate any account your child has created with us. 

Our policy towards data security
We maintain physical, electronic and organizational safeguards to protect your personal information from unauthorized or inappropriate access. Further, we always use industry-standard encryption technologies when transferring and receiving personal information exchanged with our site. In case of a breach, you will be notified without undue delay. 

How we use Cookies 
Cookies are very small text files that are stored on your computer when you visit some websites. We use cookies to help identify your computer, so we can tailor your user experience. You can disable any cookies already stored on your computer, but these may stop our website from functioning properly. However please note these cookies, by themselves, cannot be used to establish the identity of any user. Unless you have specifically told us who you are, the cookie will not let us know who you are 

Contacting us 
Any questions, comments and requests regarding this Privacy Policy are welcome and should be addressed to sales@sero.no 


This Privacy Policy was last modified on 08.05.2019 


Find your product

For lot specific documentation enter the 8-digit number included in your user manual

Created with Sketch. My SERO

Need help?
We will assist you

Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now