At SERO, we strive to meet the ever-evolving requests from our customers and with some minor, but important adjustments to our original clinical chemistry offer, we will be launching Autonorm™ Clin Chem Liq.

Autonorm™ Clin Chem Liq is a three-level liquid clinical chemistry offer that is based on Autonorm™ Human Liquid, but with optimized analytical levels of several critical analytes as well as it also includes bicarbonate and CRP in clinically relevant levels.

Autonorm™ Clin Chem Liq is based on human serum with no addition of artificial preservatives or stabilizers, nor the addition of buffers. Hence, the material behaves very similar to that of patient samples (being commutable).

Click here to read more about our new product.

SERO is attending MEDICA from the 18-20th of November 2019 in Dusseldorf, Germany.

We are looking forward to, once again, attend the world's largest event for the medical sector. 

SERO will not have our own booth, but please reach out to us if you want to talk to us. 

Send an email to our International Partnership Manager Isabelle Solli ([email protected]) to arrange a meeting.

Our new and improved product catalogue for our branded products have been released and is available here!

We have included our newest products AutonormTM Pharmaca Liq and AutonormTM Clin Chem Liq

The product pages are updated with an overview of the most important features and the added benefits for the user of our controls. 


Please be in contact with your SERO representative to receive printed catalogues.



We are pleased to announce that SERO is now distributing directly in Finland!

If you want to hear more about our product philosphy and product range, please contact our business development manager Anne Vaari at [email protected]



At SERO we try our best to listen to our customers and all your feedback is highly appreciated.

Based on input from the market, the Seronorm™ Trace Elements Whole Blood product series has been improved with the following elements  adjusted to three clinically relevant levels: Calcium, Magnesium, Silver, Lithium and Strontium, displayed in the lot-specific product documentation with an uncertainty (U), traceability information and a set range. Previously these elements have been present, but only at endogenous levels with an approximate level in the lot-specific package insert. The package inserts have been updated with this information and are available to download from our website.

Read more about Seronorm™ Trace Element Whole blood here. 

Autonorm™ Pharmaca Liq is a human serum based liquid frozen control, including a wide range of therapeutic drugs.

This include antiepileptics lamotrigine, levetiracetam, topiramate and zonisamide, analgesic paracetamol and antibiotic teicoplanin.

For more information click here.

SERO is proud to announce the launch of our new website. The new SERO website is updated with the latest information about our products and services. Moreover, our new website provides a clear message of our role as the European Control Sera Specialist.

The new website comes with a clean design, streamlined navigation, and improved menu functionality.

Through the advanced filter functions on our Product overview site you will be directed to the most relevant products based on personally defined criteria as well as relevant product-specific knowledge base articles with all the information you need.

Tell us your thoughts
As with any major update, we are excited to hear your thoughts! If you see something we need to address or have any ideas or suggestions to our new site, feel free to reach out to us.

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